Radical Innovation through Corporate Entrepreneurship from a Competence-based Strategic Management Perspective
نویسنده
چکیده
There is a tightening race for developing new innovative businesses between global corporations in the world’s high tech industries. Technology-oriented global corporations have therefore to react as fast as possible in order to be able to create new customer value in due time with innovative offers and to survive in increasingly hypercompetitive global markets. In many cases they try to match this challenge by dynamising their business development through corporate entrepreneurship activities, e.g. internal and external corporate venturing activities. Departing from a Competence-Based Strategic Management Perspective (CBSM), the author analyses alternative forms of innovation management arising from corporate entrepreneurship activities. On the basis of this analysis the author proposes ways of putting this new form of corporate innovation management to the best possible use in order to match a tightening innovation race. Based on those results the author tries to answer the question how to maximize radical innovations, because the ability to create systematically radical innovations is maximizing the survival capabilities of high-tech corporations in hypercompetitive markets.
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